Met de OV-chipkaart is iets raars aan de hand. Iets waar geen enkele ondernemer zich iets bij voor zou kunnen stellen. Er lijkt namelijk niemand verantwoordelijk voor. Of nouja, niemand neemt er de verantwoordelijkheid voor. In ieder geval op het gebied van marketing is het het de grootste #fail die je je maar voor kan stellen. Vooropgesteld, dit stukje komt voort uit frustratie. Net als de rest van Nederland vind ik de OV-chipkaart namelijk “niet [...]

Writing this blog has been a lot of fun. It has allowed me to clear my thoughts on the use of social media and was supposed to be the foundation of my master thesis at the University of Maastricht. As mentioned, I’m very curious about the role of social media with entrepreneurs. In my opinion there is not enough focus on this particular niche. I think entrepreneur.com is one of the main blogs about entrepreneurship, [...]

One day I received a wall post from a friend of my brother asking me “where” my brother was. Though I might come up with several reasons why this would be a logical question, the friend was from France, while me and my brother live in completely different towns in the Netherlands. So the time and place of my brothers location were not very relevant and the question “where” seemed a bit unnecessary. But my [...]

Alright mr. Entrepreneur. You are thinking of using social media to promote your company? Now what do you do? Do you know how to use it best? Do you check for blogs on how to do “it”?   Probably. I did so myself.. And it might be the reason for you to end up here, right? Have you read those blogs that tell you to clearly define a strategy. To set goals. And keep track of your [...]

I have made a big mistake. And I new it was a mistake from the beginning. I’ve warned myself clearly. And wrote a fairytale about Entrepreneur who wanted to be present at all the parties in town. I presented myself as one who learned from others mistakes. You need to pick your battles. But still I have to confess. I … Created… A… Facebook… Page… I apologize.  I’ve played the wise-ass but have nothing to back it up. I created the page only [...]